A strategic move pays off: How acting early delivered a $98K equity uplift in just 90 days

Earlier this year, a couple partnered with us to begin building their property portfolio, following a clear and focused strategy—diversify across strong growth corridors, act quickly, and hold for long-term capital growth.

Together, we secured three properties across three estates, each aligned with the couple’s long-term investment goals. All are tracking positively, but one has already produced a standout result in just three months.

In late June, the couple reserved a house and land package in White Rock, QLD for $775,440. That package included a 350m² block priced at $371,900, combined with a high-quality turnkey build enhanced by $25,000 of strategic upgrades—including upgraded air conditioning, 2740mm ceilings, stone benchtops, and 900mm kitchen appliances.

Fast forward just 90 days, and a similar property in the same estate is now on the market for $874,004. That’s a $98,564 uplift, or 12.7% growth in just three months. If that growth trend were to continue over 12 months, it would represent more than 50% annualised growth.

The most significant factor behind this result has been land value growth. The couple secured their land at $371,900 for 350m². A smaller block of just 316m² is now valued at $495,000—an increase of over $123,000 in land value alone. That’s a clear and immediate return, driven by early action and smart site selection.

 

So why White Rock?

According to our National Acquisitions Director, Nick Menz, this location is our top pick right now—and results like this show exactly why.

White Rock sits in the heart of the Ipswich to Springfield growth corridor, one of the fastest-developing urban areas in South East Queensland. It’s supported by strong population growth forecasts, sustained demand from owner-occupiers and renters, and major government investment in infrastructure, including the planned Springfield to Ipswich rail extension.

Nearby Springfield Central has rapidly evolved into a key economic and lifestyle hub, with the University of Southern Queensland campus, Mater Private Hospital, and a growing health and education precinct driving employment and population inflows. Add to this Ipswich’s established logistics and defence sectors, and White Rock’s appeal becomes undeniable.

By acting early and backing a proven strategy, our clients have created nearly $100K in equity before their slab has even been poured. More importantly, they’ve locked in a property with clear long-term upside and strong potential for capital growth.

This is a textbook case of how combining the right advice, the right timing, and the right location can generate exceptional results.

If you’re ready to take the same strategic approach, now is the time to act. Book a meeting with our team today and let’s map out your next acquisition.

For further insights on property investment, avoiding common pitfalls and staying informed about market conditions. reach out to John Tsoulos or Frank Pennisi at IFP Advisory on (08) 8423 6176. Your investment success depends on making informed, strategic decisions.

IFP Advisory is an Accredited ASPIRE Property Advisor Network advisor and all professionals are Qualified Property Investment Advisors (QPIA). Property investing is about purchasing a property that aligns with your goals and investment strategy. You should never be sold an investment. Know your numbers! If you invest wisely and strategically, the Australian residential property market can be a rewarding venture.